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Feijoo, Beatriz, Sádaba, Charo and Fernández-Gómez, Erika
De la atención a la intención en la publicidad móvil. Análisis de los anuncios que generan interacción entre las nuevas generaciones de usuarios
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Comun. soc
, 2023, vol.20. ISSN 0188-252X
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