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Plumed Lasarte, Marta, Casaló Ariño, Luis Vicente and Elboj Saso, Carmen Análisis de las variables influyentes en la aceptación de una estrategia de branding territorial por parte de la población local. El caso de Zaragoza (España). Gest. polít. pública, Dic 2017, vol.26, no.2, p.381-415. ISSN 1405-1079

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